WhatsApp marketing, without the guesswork
Consent, Meta's rules and the mechanics of the Business Platform — written by the people building Nybero. Two new pieces every week.
Comparisons Choosing a Wati alternative: what actually differs
Every WhatsApp platform sits on the same Meta API with the same rules and the same message charges. Six things genuinely differ — here is how to check them.
Playbooks WhatsApp vs email marketing: which one, and when
Email costs nothing per send and WhatsApp costs money per message. That single difference decides almost everything else — including which list you should build.
GDPR GDPR deletion request for WhatsApp chats: what to do
A customer asks you to erase everything. Here is where their WhatsApp data actually sits, what you must delete, what you may keep, and the one-month clock.
WhatsApp API WhatsApp Coexistence: keep the app, add the API
Run one number in the WhatsApp Business app and the Cloud API at once. What Meta requires, what you lose on the phone, and why numbers get refused.
GDPR Do you need a DPA with Meta for WhatsApp?
You never sign one, because two of them are already incorporated into the terms you accepted. Here is which document covers what, and what you still owe.
GDPR Can you import an email list into WhatsApp?
Technically yes, legally almost never, and practically it is the fastest way to get your WhatsApp number blocked. Here is what to do with the list instead.
GDPR Is WhatsApp Business GDPR compliant?
The WhatsApp Business Platform can be used under the GDPR, but the consumer WhatsApp Business app usually cannot. Here is where the line runs and what you have to do.
WhatsApp API The 24-hour WhatsApp window, explained
When the customer service window opens, what it costs you when it closes, and the three habits that keep most of your messaging inside it.
GDPR WhatsApp opt-in under the GDPR
What a valid WhatsApp opt-in looks like, what you have to store to prove it, and the five wordings that quietly make consent worthless.
Meta updates WhatsApp price changes in 2026
The free 24-hour window ends on 1 October: Meta will charge per message for service replies and for utility templates sent inside it. What that does to a budget.
WhatsApp API WhatsApp template rejected: why, and the fix
The reasons Meta rejects a WhatsApp message template, how to read the rejection, and why a wrong category now costs you money instead of a rejection.
GDPR Where does WhatsApp Business data go?
What Meta actually processes when you message a customer, where it travels, and the four lines you need in your Article 30 record.
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